Case Study:
Threadspun: Leucadia, CA
For Threadspun, I conceived an innovative Ambassador program harmoniously bridging the artistry in sustainability and creativity. My primary aim? Shine a spotlight on their unique goods and art, magnify their narratives, and underscore the global impact fair-trade, sustainable goods have globally. This initiative emphasized our shared passion for eco-conscious living, driving momentum within the Threadspun community and building genuine bonds.
the challenge
What's next?
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Threadspun is more than just a sustainable boutique—it's a movement. Owner Heidi Leger, has meticulously curated a blend of eco-friendly apparel, clean beauty products, artisanal jewelry, and curated homewares. Every piece speaks to ethical craftsmanship, from sustainable fabrics to repurposed metals.
Beyond being a local and online haven for sustainable goods, Threadspun embodies compassion and takes its commitment to giving back seriously. A portion of their profits proudly supports 501(c)(3) charities and mutual aid initiatives, celebrating a deep commitment to our shared planet.
the brand
And then what?
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the solution
To actualize Threadspun's vision of a vibrant Ambassador community, I first honed in on their brand pillars: Connection, Sustainability, Giving Back, Community, and Creativity. Identifying influencers that resonated with Threadspun's ethos, I sought a mix of activists and creatives, entrepreneurs and mothers, as well as environmentalists. I followed this up with a strategically targeted outreach to those influential women intrinsically aligned with Threadspun's mission.
Then what happened
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my services
Influencer & Ambassador Management
Strategically identified and reached out to relevant influencers, successfully
recruiting them as dedicated Threadspun ambassadors to champion the brand's
sustainable ethos."
Photoshoot &
Video Production
Directed and oversaw Threadspun's photo and video shoots, bringing fresh visuals to life for their latest marketing campaigns
Social Media & Website Content Creation
Spearheaded the design and execution of captivating social media and website content, enhancing Threadspun's online presence and engagement
See how I did.
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Increased engangement, impressions and followers by 42.8%
Curated a diverse collective of Ambassadors who embody the spirit of Threadspun.