As the Founder of Collective 108, I was pivotal in bringing its mindful and minimal philosophy to life. Steering the brand's marketing, I ensured our campaigns echoed our commitment to a simple, healthy lifestyle. My responsibilities spanned from directing and producing photoshoots to personally photographing our products for e-commerce. Whether for our website or social media, each image was meticulously crafted, encapsulating our passion for natural ingredients and a clean aesthetic, genuinely epitomizing the essence of Collective 108.